wellness matters
Begin. Believe. Become. Beyond. Be Well. REVIVE is more than an intelligent display of architecture along Vancouver's iconic Cambie Corridor. REVIVE is a modern answer to the timeless question: “Where is it that I feel most connected and alive?”
When Belford Properties and Optimum Marketing Group approached Roguescots to create a cinematic promotional video for the flagship build of their newest Vancouver property development, The Wellside Collection, director Justin MacGregor knew it had to reach further than the cookie-cutter, boilerplate videos that plague the real estate industry. It had to convey their mission statement: Wellness Matters. It had to tell a story.
With the REVIVE promotional video, imagery was woven together to elicit a sense of new possibility and potential — homeowners shaping their new home in order to tell their own story. To REVIVE is to begin anew, to awaken, to start fresh. This advertisement, in both its narrated spot, and its lengthened showroom-reel musical format, delivers on that vision.
To further the reach of information and detail about the project, a suite of interviews were filmed, featuring some of the key players involved in the project. Each interview makes use of the footage captured for the promotional video and showroom reel, and is further interwoven with the renderings of the complex. Together, this collection of cinematic assets tells the story of REVIVE in a cohesive and streamlined fashion.
Directed by Justin MacGregor • Written by Kristopher MacGregor • Produced by Justin & Kristopher MacGregor, Jacky Chan, Justin Tang • Crew: Calum Farquhar, Tyler Seib • Featuring Jennifer and Allen Coosemans, the Chan children • Voiceover by Ken Boyd • Production in association with Optimum Marketing Group • Special Thanks to All-in-One Productions
Narrated commercial spot.
interior design
House of Bohn, helmed by namesake founder and television personality Karin Bohn, is an award-winning Vancouver-based interior design studio known for its adventurous aesthetic, quality craftsmanship and inspired approach to capturing the heart and soul of every project in masterful design detail. House of Bohn has pushed the boundaries of interior design trends, establishing itself as a fearless leader in the creation of truly one-of-a-kind spaces locally and internationally.
architecture
SHAPE Architecture crafts simple and efficient building layouts with configurations and massing, carefully developed in relation to site, program and environmental factors. With simplicity of organization and form, project resources are focused on quality systems and assemblies to create robust, resilient buildings that last through time. Architect Dwayne Smyth and his team helmed the REVIVE project.
Extended showroom musical reel.
