raw footage capture

When Roguescots assumed operational control over All in One Productions in 2025, one of the first orders of business was to streamline the collaborative nature between our two brands, ensuring the same cinematic influence was carried through the work, no matter which brand was approached first for a given project. For AFL Global, our mandate was to capture raw footage alone—without carrying out the post-production services we would normally engage in. This was a unique circumstance as the footage was part of a larger video campaign for this North American brand, with work from multiple videographers across Canada and the US being amalgamated by their in-house editing team in South Carolina.

For this project, we carried out our exacting standards of filming as though we were still going to be the ones editing the footage. In this way, we know that our footage will not only meet the brief, but exceed expectations. Spread across two different shoots, one with their administrative team in Surrey and one with their construction team in Langley, the footage captured will no doubt tell their story in whatever their final form may be.

As an exercise in craft-honing, we took the initiative to edit a sort of demo reel from the footage, which you will soon be able to watch below. Watch this space!

Directed by Justin MacGregor • Produced by Kristopher MacGregor • AFL Creative Team: Annette Colligan, Georgie Cerbolles • AFL Construction Team Liaison: Christian Percy • Demo Reel Edited by Justin MacGregor