shop ‘til you drop
With new renovations, branding, and vibes, comes a new visual language for Langley’s Willowbrook Shopping Centre. In another stellar collaboration with Dream It Creations, Roguescots worked help bring this lively video campaign together for Langley’s foremost mall. Shot over several days, with access to multiple vendors within the complex, the campaign follows a family of four as they spend a day shopping, taking advantage of all the amenities that Willowbrook has to offer.
Multiple videos of different lengths were created with the content captured: a master 60 second advert, with complimentary shorter pieces meant for various web and social platforms. This project is a great example of the options that become available in post-production when you capture as much coverage as possible while filming. The various clips can be spliced and diced in multiple ways, helping to tell the same story in different formats and lengths. A corporate video production campaign like this offers ultimate flexibility for the client.
Directed by Justin MacGregor • Produced by Dream It Creations / Brandon Harvey • Director of Photography: Brandon Harvey, Justin MacGregor • BTS Stills & Video: Morgan Applegath • Production Assistance: Kristopher MacGregor • Makeup Artist: Vickie McIntyre • Edited by Justin MacGregor
family day out
Watch the master advert for this special collaboration with Dream It Creations for Willowbrook Shopping Centre.
one minute to wow
From the original 1m50s master, a 60s cut was created—a little more succinct and to the point, great for website use or for applications where a little longer is still desirable. Sixty seconds and under is also great for television use.
short and sweet
This 30s variation dials things down yet again, immersing the viewer in Willowbrook’s amenities and experiences with a quick pace and zippy energy. Additional 15s pieces were also cut for even broader social media usage.
